• Marketing Manager, Digital Music

    勤務地 JP-13-Meguro
    掲載日 2 months ago(2018-09-14 12:38)
    Job ID
    Amazon Japan G.K.
    Company/Location (search) : Country (Full Name)
  • Job Description

    ***Please submit English Resume when you apply for this job.***

    The Amazon Digital Music team is looking for a motivated, customer-obsessed, analytical marketer to drive customer acquisition and engagement for Amazon Music Unlimited and Prime Music in Japan. As an Outbound Marketing Manager for our music streaming services, you will be expected to develop, build and analyze acquisition and engagement marketing programs across outbound channels, including email, push messaging, in-app messaging, and more. You will work closely with Label Relations Managers, Music Curators, Product Managers, Analysts, and other Marketers to define and implement a best-in-class customer experience, to create effective marketing communication vehicles, and to use them to drive acquisition and engagement for Amazon Music. This role is responsible for getting lots of people to listen and keep listening to great music.

    The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing tools, analyzing customer engagement data, and solving problems). The Outbound Marketing Manager should be passionate about the customer and must have proven analytical capability, project management skills and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will be able to automate and scale to drive personalized, contextual, and relevant messages to customers. This role must operate from a company-wide perspective and lead cross-functional and cross-business projects.

    Specific Responsibilities:
    • Own outbound marketing processes at both tactical and strategic levels
    • Build detailed, long-term acquisition and engagement plans based on targeting key customer segments to drive initial acquisition and ongoing engagement with Amazon Music
    • Take ownership of existing acquisition and engagement campaigns at both strategic and tactical levels to drive towards current goals
    • Partner with product and tech teams to build a roadmap and execute projects that lead to customer communication and engagement opportunities
    • Develop programs to drive increased engagement from active customers and win back lapsed customers
    • Develop best practices in execution and reporting that will scale for continued international expansion and serve as a model for existing international markets
    • Write and present high quality documents to senior leadership
    • Lead cross-functional marketing initiatives and partnerships across Amazon's business and support teams

    Business Skills Needed:
    • Ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
    • Analytical and quantitative skills including the ability to use customer research and metrics to back up intuition and assess the efficacy of marketing programs
    • High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills
    • Think big and rethink how to better serve our customers

    Basic Qualifications

    ***Please submit English Resume when you apply for this job.***
    • Bachelor's degree
    • email/push marketing experience
    • 3+ years of relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services.
    • Strong quantitative and analytical aptitude
    • Strong data management skills including experience with and knowledge of Excel
    • Verbal and written communication skills in both English and Japanese
    • Native level of Japanese

    Preferred Qualifications

    • Demonstrated creativity and judgment to develop solutions
    • Knowledge of SQL, including the ability to write or edit queries in order to mine the data needed to measure results and inform decisions
    • Intuition for customer communication voice; adept at marketing copywriting
    • Basic knowledge and experience with email marketing tools and willingness to learn both HTML and XML code if necessary in order to enhance or improve email content
    • Experience managing large scale email marketing programs and writing customer-facing content
    • Experience working in the music industry including knowledge of current trends and history in music, the music industry, and digital music
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