Sr Social Media Marketing Manager - Service, Prime Video
2 months ago(2018-06-26 15:58)
Amazon Japan G.K.
You can help change the future of video entertainment in Japan! We’re searching for an experienced and passionate Senior Social Media Manager to develop a world-class Social Media and Display Advertising marketing program, focusing on increasing awareness, acquisition and engagement for the Prime Video service as a whole.
Offering thousands of Movies and TV shows to stream online across hundreds of devices, including recent cinema blockbusters, local hit TV shows exclusive to Amazon and our own Japanese Prime Original content, Amazon Prime Video is changing the way people watch Movies and TV in Japan and we want you to be a part of it.
As Senior Social Media Manager – Service, you’ll be responsible for creating the strategic direction for effectively promoting the entire Prime Video service through key Social Media and Display Advertising platforms, executing against your strategy to the highest standard and delivering continual improvement programs to drive scale and cost-efficiency.
We view Social Media and Display Advertising as among the most promising and strategically important marketing channels at our disposal and you will bring with you channel-specific experience and expertise which will define the channel strategy and drive significant impact to the Prime Video business. You are adept at thinking big and keen to challenge the status quo in order to move the dial for your business. You keep your finger on the pulse for your area of expertise and enjoy testing, sometimes driving, the latest innovations. As a result of the broad scope and critical nature of the channel you will interact at all levels of seniority in the company, presenting and influencing up to the VP-level.
You’ll be a passionate advocate of Prime Video’s best-in-market digital video subscription content selection, with an eye for compelling copy and creative and an aptitude for data analysis. You will have a passion for big, strategic thinking while also enjoying ownership of ongoing program delivery. This is an individual contributor role however will be supported closely by our Social & Display Manager.
The role: · Build and maintain excellent relationships with external agencies and partners as well as internal product, technical and global marketing stakeholders. · Develop Prime Video’s social media and display advertising strategy specifically regarding the service as a whole. · Create evolving plans to deliver against your strategy and present ongoing progress regularly to senior leadership. · Execute against your plan to the highest standards and deliver regular analysis demonstrating the value of your program to the business. · Take a lead role in the development of the team’s Social & Display Manager – Service. · Drive the implementation of new, scalable marketing programs in partnership with other Amazon teams and across the global organization. · Create a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements.
· Confident communicator in English · Experience delivering Social Media Marketing strategy in Japan · Resourceful problem-solver with ability to excel in an ambiguous environment · Ability to prioritise workload and deliver results against multiple deadlines in a fast-paced setting · Strong attention to detail · Able to use metrics to drive rationale, discover root causes and identify opportunities · Solid experience of Excel
· Bi-lingual in spoken and written Japanese and English · Solid experience across multiple online marketing disciplines, including both Social Media and Display Advertising · Experienced with A/B testing and statistics · Familiar with databases and SQL