• Key Account Manager, Performance Advertising (検索連動型広告)

    勤務地 JP-13-Meguro
    掲載日 3 months ago(2018-05-18 8:59)
    Job ID
    667549
    Company
    Amazon Japan G.K.
  • Job Description

    EXTERNAL JOB DESCRIPTION
    Amazon is seeking a highly motivated 1-to-1 Key Account Manager for Self-Service Performance Advertising in Japan. This is a rapidly growing new business, which provides a platform to advertise brands and products sold on Amazon. Our programs are Sponsored Products, Headline Search Ads (search) and Product Display Ads (display). They are pay per click and provide great ROAS to our advertisers. We are a highly visible and strategic department within Amazon. The Key Account Manager will be directly responsible for working closely with top advertisers having them engaged in the program, executing advertiser’s marketing plans to help them achieve their objectives, whether product sales or branding, etc., on Amazon. Through increased advertiser performance and satisfaction, we aim at increase ad revenue.

    Amazon では熱意にあふれる1-to-1 キーアカウントマネージャーを募集します。Amazonセルフサービスパフォーマンス広告プログラムは、スポンサー プロダクトや商品ディスプレイ広告とヘッドラインサーチ広告を中心に広告サービスを展開しています。クリック課金型広告で、 Amazon.co.jp の検索結果ページや商品詳細ページに広告として表示されクリックされると広告者 (出品者) の商品詳細ページ等へリンクします。本部署はAmazonの重要な事業であり、本ポジ ションはどのようなオンライン広告のサービスを立ち上げ、どのように顧客満足や使いやすさ、そして付加価値を向上していくのかに責任を持ちます。キーアカウントマネージャーの仕事は、広告収入の最大化を目的に既存のトップ広告主にアプローチし、具体的な顧客ニーズを分析し、様々なマー ケティングツールや戦略を用いて、商品展開やブランド認知などの目的を達成すべく、顧客に寄り添いつつ当プログラムの利用を促していくというものです。

    SCOPE OF ROLE
    The ideal candidate must have proven experience working in highly competitive sales/engagement role. He or She will be responsible for client advertising optimization and maximization in performance advertising programs. Channel segment will be direct sales or/and on-line marketing and will be defined based on the strategy of the team, which may be flexible based on the goals and challenges. Keys to success include performance advertising program sales, account management or consulting background, strong analytical and interpersonal skills, along with customer focus.

    1. The Key Account Manager needs to demonstrate strong skills in engaging with top tier advertisers, and produce effective ways to optimize/maximize advertisement opportunities for the client and business.
    2. Will own goals for revenue and participation from a book of top advertisers.
    3. Requires solid understanding of performance advertisement and strong consulting skills to implement effective tactics.
    4. Build a process for smooth advertisement consulting, conduct learning sessions, and provides necessary reports to evaluate advertisement effectiveness.
    5. Partner with global teams to share best practice, and standardize metrics and approaches.
    6. Data Analysis and automation.

    Basic Qualifications

    BASIC QUALIFICATIONS
    1. Deep knowledge of self-service listing ads and/or display network program
    2. 5+ years of key account management and/or consulting experience
    3. Experience in working with new services and/or products and growing that business
    4. Good communication skill and influencing power over related sections
    5. An ability to deal with ambiguity. Can deliver results and drive change in loosely defined situations.
    6. Native level Japanese
    7. Strong in data mining/ analysis and provide fact-base recommendation
    8. Good Excel skills

    期待される適性
    1. リスティング広告、ディスプレイネットワークに関する深い知識
    2. 5年以上の運用型広告のセールスあるいはコンサルタント実務経験
    3. eコマースのサービス、製品を立ち上げ、事業を大きく成長させた経験
    4. 卓越したコミュニケーションスキルと関連部署する部署の人に対して影響力を持ち、人を動かすことができること
    5. 変化の激しい状況でも、自分で考えて主体的に動き、業務をやり遂げていただけること
    6. ネイティブレベルの日本語
    7. 分析力およびファクトに基づいた提案ができる能力
    8. 高いExcelスキル

    Preferred Qualifications

    PREFERRED QUALIFICATIONS
    · SQL and data mining skill
    · Business level English

    推奨される適性
    · 複雑なデータを扱うことが出来るSQLおよびデータ分析のスキル
    · ビジネスレベルの英語力

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