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Advertising Account Manager (メディアプランナー)

Advertising Account Manager (メディアプランナー)

Job ID 
Amazon Japan G.K.
Recruiting Team 

Job Description

Amazon is looking for a strategic, detail-oriented, and highly-motivated Account Manager who helps scale our growing Advertising program. This person will work closely with the sales, operations, and other Amazon business partner teams to manage display advertising campaigns on and Amazon Mobile, providing top-notch services and campaign management for new and repeat advertisers. Specific responsibilities include working with sales to create strategic media plans; project-managing all pre-launch work; owning campaign delivery; managing campaign performance through metrics analysis and reporting; and driving upsells and renewals.
The Account Manager will have a deep understanding of our display and programmatic advertising products and technical/operational capabilities, and approaches to optimize campaign performance. This hire will also work with the display advertising design, product development, and technology teams to execute for our clients and drive tool and process improvements.
Amazon Media Group ではマーケティング経験の豊富なアカウントマネージャーを募集しております。

Primary Responsibilities

· Develop media plan by co-working with Account Executives.
· Facilitate a discussion with advertisers to decide key performance index and campaign goal.
· Optimize campaigns to maximize the performance.
· Analyze post click metrics data, build hypothesis and draft a report for executed campaign.
· Manage 3rd party ad serving system to plan and book advertising campaign.
· Work closely with operation team for trafficking advertising creative, delivery monitoring, trouble shooting and reporting.
· Develop best practices to provide to the Account Executive team.
· Work with internal product team to launch new products and develop a process to start selling new products.

· 担当セールスとコミュニケーションプランを作成する。
· 広告主や社内Eコマースチームと協議し、広告キャンペーンの評価項目を決定する。
· 広告キャンペーンの運用を行う。
· 社内ツールから抽出したデータを分析し、パフォーマンスの最適化を継続する。
· オペレーションチームとともに、各種ツールや運用フローの改善を促進する。
· Eコマースチーム、広告セールスチームとともに広告主の定期的なビジネスレビューを行う。
· プロダクトリリース時にプロダクトマネージャーと協業しキャンペーンプロセスを策定する。
· マーケティングチームと協業しテストキャンペーンを設定・運用する。

Basic Qualifications

- Media planning capabilities
- Excellent organizational, interpersonal, and communication (written and verbal) skills
- Ability to work cross-functionally and with a wide range of employees with different skill sets
- Strong project management skills
- Knowledge and proficiency with Microsoft products including Microsoft Outlook, Word, Power Point and Excel is required.
- English language skills – AM team manages conference calls and email communication with US counterpart in English. (benchmark: TOEIC 800- )
- Technical knowledge on online advertising serving area including Flash, HTML, XML, java script are preferred.
- Four years university degree
- Minimum 5 years of experience in online marketing, advertising, and/or operation.


Preferred Qualifications

- Experience in CRM, data analysis or programmatic campaign management
- English TOEIC 800 or above