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Sr. Engagement Marketing Manager

Sr. Engagement Marketing Manager

Job ID 
Amazon Japan G.K.
Recruiting Team 

Job Description

Amazon is a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers. We're a company of pioneers. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.
Working on the Amazon Device team will be unlike any job you have had. In Japan, we ensure our global activity is translated for the local markets by making the customer experience on our devices and our JP sites culturally relevant.
Join the team that launched the Amazon Echo in Japan!
Do you want to work in one of the fastest growing and most innovative businesses at Amazon? The Amazon Echo team is looking for a hands-on and customer-obsessed seasoned marketing professional to define and deliver an end-to-end customer relationship marketing plan for the newest Amazon voice controlled-device. Through insight into Japanese consumers, you will be responsible for working with diverse, internal teams across Amazon such as Music, Apps and Consumer Electronics to build awareness for product features and content that help customers get the most out of their devices.
As the owner of Amazon Echo customer engagement, you will work closely with global and local marketing and product development teams to craft channel programs that educate and engage customers with our devices. You will also serve as an internal thought provocateur who raises the bar on marketing creative and copy. As the ideal candidate you are deeply passionate about understanding customer needs, motivations, and behavior. You will delight in uncovering insights that help us create a better customer experience and will intimately understand a customer’s lifecycle with our devices.

Key Responsibilities
Own creation and execution of integrated marketing and communications plans across multiple channels (e.g., email, on-site, social) for the Amazon Echo.
Develop a cross-functional team from multiple business groups and functional areas to deliver high impact programs/projects.
Own the analysis, reporting, and optimization of our engagement marketing channels
Identify best practices and author playbooks to drive a best-in-class experience across all touch points with a customer

Basic Qualifications

5 year or more years of relevant work experience in e-commerce, online merchandising and consumer marketing/sales.
Bachelor’s degree is required
Significant experience in successfully taking ownership and delivering results in a fast-paced and dynamic business environment
Demonstrable relevant professional experience in customer relationship marketing, including experience in the areas of email, social, viral and buzz marketing.
Strong influencer with excellent verbal and written interpersonal skills in Japanese and English
Self-motivated and comfortable working with minimal supervision
A demonstrated history of success in data intensive quantitative analysis and recommendations. Ability to use data and metrics to back up assumptions and concepts.
Be comfortable in getting hands dirty to get things done
High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously.
Ability to leverage insights (qualitative and quantitative) to design and implement innovative engagement programs.

Preferred Qualifications

Management experience
High-technology consumer products marketing