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Online Marketing Manager, Amazon Devices JP

Online Marketing Manager, Amazon Devices JP

Job ID 
Amazon Japan G.K.
Recruiting Team 

Job Description

Amazon has developed a number of innovative and fast-growing digital and mobile businesses including Amazon Kindle, Amazon MP3 and Cloud Player, Amazon Instant Video, Amazon Mobile shopping, and the Amazon Appstore for Android.

We are looking for a smart, results-oriented Site Merchandiser to support the demand and growth of Amazon device –Dash button business. You will create best in class website, email and social content, develop initiatives and create marketing campaigns to drive adoption of Dash Button to drive device and consumable sales. Leveraging the strength of our product lines, you will build strategies and execute the marketing plan to grow our Dash Button sales through both free and paid channels. You will partner with the go-to-market, product management, and retail organization to increase sales. The position will be based in Japan.

As a Site Merchandiser, you will drive all copywriting and localization for the Japanese audience and will be seen as the Amazon device's voice for Japan. You will support the planning of the merchandising calendar for device sales, and execute the plan. These include e-mail programs, new product launches, cross-category placements, and participation in Amazon site-wide events. You will also compile and analyze traffic and other web metrics, and report on performance to our management teams.

Technical requirements include HTML, XML and Excel. The successful candidate will be detail-oriented, capable of handling multiple projects at once, able to take direction and work well with multiple teams. In addition to having first-class written and verbal communication skills, this Site Merchandiser will be able to prioritize to meet deadlines in a fast-paced environment.

Key Responsibilities:
· Supporting the planning and execution of the site merchandising calendars. This includes email programs, new product launches, cross-category placements, participation in Amazon site-wide events, browse tree design and search results
· Support Amazon device business' brand/voice for Japan, ensuring all copy is compelling and on-brand
· Develop, execute, and analyze creative test plans for marketing channels subject to management approval
· Create emails, category pages, brand stores, campaigns, and free search improvement projects
· Synthesize and analyze relevant site metrics
· Support the end to end on-site experience for Amazon device
· Act as the "business owner" for Dash Button marketing, understanding and reporting on campaigns, along with responsibility for driving projects and promotions to achieve business objectives
· Work closely with the design team on creatives for marketing campaigns

Basic Qualifications

· Strong writing skills and e-commerce marketing experience
· Ability to think and act both strategically and tactically
· Experience designing and executing online customer experiences
· Strong communication skills: experience in coordinating teams and communicating to management
· Strong bias for action, ability to prioritize and attention to detail
· Ability to use hard data and metrics to back up feature and customer segment recommendations
· An understanding of, and passion for media and technology
· Aptitude for organization, flexibility and producing results in a fast paced environment
· Technical ability in using HTML, XML and Excel, plus the ability to learn in-house tools quickly
· Experience using Excel and evaluating data to guide decisions
· Native Japanese, fluency in English
· BA/BS required

Preferred Qualifications

The ideal candidate will be innovative, team oriented, an effective communicator, have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities. We are seeking someone with demonstrated history of successful project ownership and using customer data to identify and prioritize opportunities.
Experience in SQL or querying databases, Master of Business Administration (MBA) will be also a plus.