Amazon Prime Video marketing team is looking for a highly motivated online marketing expert to own and develop our extensive digital marketing efforts.
We’re seeking a digital marketer who can leverage digital expertise in the planning, execution and optimization of our social and display digital channels. This role is highly strategic and will form a key part of Amazon Prime Video 360 marketing strategy. This person will lead a team of three to continue to drive Prime Video’s success in channels like Facebook, Twitter, Instagram, Youtube and other display networks. This role is in charge of both paid and organic marketing for these channels, and will be responsible for generating brand awareness and intent for both Prime Video as a service as well as the content on the service.
This role requires someone with a demonstrated record of analytical rigor, creative problem solving, and flawless execution.
To achieve those goals, the successful candidate will need to leverage their proven track record of successful partnership with technical teams, keen analytical prowess, excellent written and verbal communication skills, and natural ability to build consensus with senior leaders.
Key responsibilities include, but are not limited to:
- Owns the strategy, planning, implementation, management and optimization of our social and display channels
- Design testing agenda to understand the drivers of our social advertising impact
- Partner with CI and tech teams to analyse data, derive insights, and guide our digital analytics capabilities
- Collaborates with other channel teams to drive innovative marketing campaigns and make sure we have an aligned approach to our marketing
- Develop analytical framework for strategy development, KPI alignment to business goals, and the valuation of efforts for iterative test and learn growth.
- Develop and lead a team of three
- Work closely with the global teams to share and learn best practices and provide Japan with a strong presence among the other Amazon Prime Video marketing teams worldwide