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B2B マーケティングマネージャー / B2B Marketing Manager

B2B マーケティングマネージャー / B2B Marketing Manager

Job ID 
451640
勤務地 
JP-13-Meguro
掲載日 
2016-10-12
Company 
Amazon Japan G.K.
Recruiting Team 
..

Job Description

We are looking for an exceptional candidate for B2B Marketing and Demand Generation Management in JP Amazon Seller Services. This person defines and executes marketing and demand generation strategy.
He/she will build and execute online and offline marketing strategy (Email, Asset Creation, Seminar, Exhibit and Attend Tradeshow,, Tele-marketing, List Buy, Advertisement, SEM). His/her responsibility is 1) to build Awareness and Branding 2) to nurture and hand off leads to sales units to help achieve business goals. This new experience is in the early stages of development, so you will be in on the ground floor of an exciting multi-billion dollar opportunity for Amazon. You will 1) define and execute the JP B2B Marketplace strategy including offline and online marketing taking into account country specific requirements 2) create buy-in for the strategy with key stakeholders across the world 3) rollout of a new marketing website 4) set-up a self-service registration channel on the this website to recruit B2B sellers at scale.

You must not only be able to think big and develop a high-level approach, but also roll up your sleeves and dig into the exceptional details. The successful candidate will be a self-starter comfortable with ambiguity, with strong attention to detail, and the ability to work in a fast-paced environment. This role requires an individual with excellent analytical abilities who strives to answer business/marketing questions rather than just producing numbers and who operates independently and works across multiple teams.

Responsibilities:

  • Define and execute marketing strategy
  • Develop messaging strategy for Amazon Seller Success initiatives and marketing deliverables
  • Define, design and create marketing website and own traffic generation
  • Own paid marketing initiatives, including campaigns and events, Deliver updates on marketing to senior leaders.
  • Manage offline and online marketing plan collaborating with PR team
  • Design and execute offline and online marketing tactics to generate, nurture and handoff leads to sales
  • Plan and design Demand Generation marketing campaigns with various marketing & communication tactics such as emails, seminars, FC events and tele-marketing etc.
  • Execute Demand Generation marketing campaigns to progress/nurture Sellers’ interest in the funnel, and hand off opportunities(leads) to sales reps at appropriate timing for follow up calls and sales closure
  • Monitor progress and result of Demand Generation marketing campaigns, share results with PM and sales managers of Business Units
  • Always savvy on new marketing tactics and improve Demand Generation strategy
  • Lead the team to develop lead nurturing campaign and scoring strategy and deploy continuous analysis and improvement process


•日本におけるB2B事業の全チャネルにわたるGo-to-Market戦略をビジネス・リーダーと共に定義し実践する
•米国/ EUのカウンターパートとの情報交換
•オンライン・オフライン全チャネルにおけるB2Bマーケティングの予算とリソースに責任を持つ
•B2B事業の認知向上およびブランディングを行う
•全チャネルに渡るオンライン・オフライン・マーケティング戦略を関係部署と共に立案・実施する
•統合メッセージング戦略を立案・実施する
•マーケティング施策を通じたリード生成を行う
•リードの醸成(Lead Nurturing)キャンペーン企画を行い営業に案件をハンドオフする
•PRと協業し統合コミュニケーション・プランを策定し実施する
•新しいマーケティング技術を試し取り入れる
全チャネル(オンライン・オフライン)、マーケティング施策におけるパフォーマンスをモニタリングしビジネス・リーダーに報告する

Basic Qualifications

  • Fluent in English
  • Master’s degree in business, marketing, economics, mathematics, engineering or computer science
  • 5+ years of hands-on professional experience in managing and successfully driving multiple project in B2B business
  • Experience in building and executing Online and Offline marketing strategies and demand generation campaigns
  • Strong analytical skills
  • Ability to think and act both strategically and tactically
  • Strong communication skills: experience in coordinating teams and communicating to management
  • Strong bias for action and ability to prioritize
  • Ability to use hard data and metrics to prioritize projects per channel and market
  • Aptitude for organization, flexibility and producing results in a fast paced environment
  • Technical ability in using Power Point and Excel, plus the ability to learn in-house tools quickly
  • Master’s degree in business, marketing, economics, mathematics, engineering or computer science
  • 5+ years of hands-on professional experience in managing and successfully driving multiple project in B2B business
  • Experience in building and executing Online and Offline marketing strategies and demand generation campaigns
  • Strong analytical skills
  • Ability to think and act both strategically and tactically
  • Strong communication skills: experience in coordinating teams and communicating to management
  • Strong bias for action and ability to prioritize
  • Ability to use hard data and metrics to prioritize projects per channel and market
  • Aptitude for organization, flexibility and producing results in a fast paced environment
  • Technical ability in using HTML, SQL, Power Point and Excel, plus the ability to learn in-house tools quickly

•B2B分野における営業と協業するマーケティング経験 5年以上
•オンライン・オフライン両方を使った案件創出(Lead Generation)経験
•マーケティング・パフォーマンスのトラッキングおよびアクションプラン立案・実施の経験(特にWeekly Performance Tracking/Reviewの経験)
•マーケティング・オートメーション・ツールを使ったLead Nurturing キャンペーンの企画・実施
•イベント・セミナー・展示会の企画・運営経験
•Go-to-Market /チャネル戦略立案経験
•英語
•中級以上のPCスキル(Word, Excel, Power Point)

Preferred Qualifications

  • Experience in Corporate / Business Planning
  • Experience with E-Commerce
  • knowledge of B2B market segment
  • MBA or PhD from a top-school is a plus