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Sr Service Marketing Manager, Prime Video

Sr Service Marketing Manager, Prime Video

Job ID 
423636
勤務地 
JP-13-Meguro
掲載日 
2018-01-17
Company 
Amazon Japan G.K.
Recruiting Team 
..

Job Description

You can help change the future of Movies and TV in Japan with Amazon. Offering thousands of Movies and TV shows to stream online, including recent cinema blockbusters, exclusives and now our own US and Japanese Amazon Original content, Amazon Video is changing the way people watch Movies and TV and we want you to be a part of it.

As the Prime Video Service Marketing Manager, you will be in charge with creating the strategy for the Prime Video service in Japan as well as leading all service related campaigns. In order to develop the strategy, you will identify who our target customers are, understand and address their key barriers to starting to use the service, and develop key messages that will activate this customers into enjoying Prime Video and our multiple offer types. Once the strategy has been defined, you will lead 360 degree Prime Video service campaigns using channels such as TV, OOH, Social and Display media, email, push, etc.

You will have shown that you can take accountability for developing strategy and driving continuous improvements at scale and pace, and be as comfortable diving deep into complex analytical problems as you are thinking big to deliver dial-moving impact. You’ll take end-to-end ownership of your programs, from strategy to planning and execution across multiple channels to tracking and reporting. You will produce documents and analysis to drive marketing teams’ roadmaps and as a result of the broad scope and critical nature of the role you’ll interact at all levels of seniority in the company, presenting and influencing up to VP-level.

Basic Qualifications

Essentials:
· Confident communicator in English and Japanese, both spoken and written
· Experienced Marketer with a strong background in consumer businesses
· Ability to create strategies and turn them into actionable campaigns
· Resourceful problem-solver with ability to excel in an ambiguous environment
· Ability to prioritise workload and deliver results against multiple deadlines in a fast-paced setting
· Strong attention to detail
· Able to use metrics to drive rationale and identify opportunities
· Able to brief and interpret customer data analysis to create insight driven solutions

Preferred Qualifications

We’d love you to have:
· Conducted customer research before
· Have a strong experience in ATL marketing (TV/OOH) as well as expertise in digital marketing.